Jindal Hosts Retailer Meet In Kadapa Dist

Visakhapatnam: While declaring its resolve to strengthen its presence in the region, Jindal (India) Limited, part of prestigious BC Jindal Group and one of the leading downstream steel products manufacturers in India, hosted 'Milaap', the company’s retailer meet, at Proddatur in Kadapa district.

The meet which was organised in collaboration with company’s authorised dealer Veerabhadra Steels was attended by senior company officials along with 80 retailers from surrounding regions. The Milaap initiative is in line with Jindal (India) Limited’s endeavour to further fortify its foothold in the region and expand its geographical presence across India.

The company has already announced a strategic capacity expansion of 0.6 million tonne, a 60 per cent increase from its current capacity of one million tonne per annum with a capex spend of over Rs1,500 crore. The expansion will primarily focus on new lines for coated flat products, allowing Jindal (India) to increase production of current range of products, diversify into new segments like solar and home appliances, and contribute to import substitution, reinforcing its commitment to innovation and growth.

During the retailer meet, the downstream steel products manufacturer showcased its range of advanced coated steel products, each designed to meet the specific demands of various industries while ensuring high performance and durability. Among these was Jindal Sabrang, an offering from Jindal (India) Limited that redefines the aesthetics of steel by introducing a vibrant array of colour-coated options with exceptional corrosion resistance in outdoor applications.

In addition, the company apprised the retailers about Jindal NeuColor+, a range that represents the pinnacle of premium coated steel products, offering a combination of advanced technology, aesthetic versatility, and long-lasting durability. The product offering, from Jindal (India) Limited, is engineered with a special coating process that makes the steel sheet exceptionally resistant to corrosion and colour fading.

“Jindal (India) Limited has already established itself as one of the leading players in the East and South markets of India, having a strong foothold in these regions. Over the years, Proddatur has emerged as a key market with a growing demand for Jindal Sabrang. The Milaap retailer meet is a step towards educating retailers in the region about Jindal (India) Limited’s premium offerings and new innovations," said a company spokesman.